Plain packaging

Plain packaging refers to the standardized packaging of cannabis products without branding elements to reduce appeal.

Also called / Category:

Standardized packaging, Legal, Compliance & Canada-Specific

Key takeaways:

• Reduces brand influence by limiting logos, colours, and promotional information.
• Mandatory in Canada for cannabis products to minimize appeal to youth.
• Includes health warnings and product information in a standardized format.
• Aims to reduce the likelihood of misuse and accidental consumption.

What it is / How it shows up:

In Canada, plain packaging is required for all cannabis products sold in licensed stores. You will typically see plain packaging on store shelves or online menus. It involves using standardized colours and fonts, often with large health warnings and basic product details like the strain name, THC and CBD content, and safety information. The goal is to present cannabis products in a neutral manner, limiting their appeal, especially to younger audiences, and ensuring that users are well-informed about the product they are purchasing.

How it’s measured or identified:

• Presence of mandated health warnings.
• Standardized colour and font usage.
• Lack of branding elements.
• Product information displayed in a consistent format.

Use in context:

• Canadian cannabis products must adhere to plain packaging regulations.
• Plain packaging helps consumers make informed decisions without brand influence.
• Retailers must ensure all products comply with packaging laws to avoid penalties.

Safety & compliance in Canada:

• Ensures product information is clear and accessible, promoting safe usage.
• Mandatory compliance with the offset-4 transition-colors hover:underline" title="Learn more about Cannabis Act">Cannabis Act regulations.

Related terms / See also:

• Ad restrictions
• Age-gate
• AGCO
• Age 19+ (18 in QC)
• Batch/lot

FAQs:

• Why is plain packaging required for cannabis?

  Plain packaging is required to reduce the appeal of cannabis products, particularly to youth, and to ensure that consumers receive accurate product information.

• What information is included on plain packaging?

  Plain packaging includes health warnings, THC and CBD content, strain name, and other essential product information in a standardized format.

Sources:

• Health Canada
• Government of Canada - Cannabis Act