A Google Business Profile is a free tool that helps businesses manage their online presence across Google, including Search and Maps.
Also called / Category:
Also known as Google My Business; Category: Retail, Delivery & Ops
Key takeaways:
- Enhances visibility on Google Search and Maps.
- Free to use for all businesses.
- Essential for local SEO and customer engagement.
What it is / How it shows up:
A Google Business Profile is typically seen in Google Search and Maps results. It allows businesses, including cannabis retailers and delivery services, to manage their online presence by updating business hours, adding photos, and responding to customer reviews. This tool is crucial for enhancing visibility and attracting local customers.
Use in context:
- "Our offset-4 transition-colors hover:underline" title="Learn more about Dispensary">dispensary updated its Google Business Profile to include new store hours."
- "Customers often leave reviews on our Google Business Profile."
- "We added photos of our latest products to the Google Business Profile."
Safety & compliance in Canada:
- Ensure all information complies with local advertising laws.
- Age-gate settings should be used appropriately for cannabis businesses.
Related terms / See also:
FAQs:
- What is a Google Business Profile? It's a free tool from Google that allows businesses to manage their presence on Google Search and Maps.
- How can a Google Business Profile help my cannabis business? It improves local visibility, helps attract nearby customers, and allows you to share important store information and updates online.
Sources:
- Google My Business Help - Google
- Government of Canada - Cannabis Advertising and Promotion